According to the Telegraph:
The BBC has spent another £700,000 of licence payers’ money replacing its on-screen links between programmes, it announced today.
The corporation racked up the bill while creating seven different scenarios - made into 14 short clips - in which the camera pulls back to reveal the viewer is looking at the world in an unexpected way through the figure “2″.
Three of the new BBC2 shorts were shot in South Africa, apparently because the film-makers wanted sunny weather.
This on top of the £1.2 million they spent on “rebranding” the BBC1 shorts last year. Spending other people’s money, such a wonderful thing, isn’t it?
February 13th, 2007 at 9:47 pm
Public body wastes money, but of course. That is Rule 1 in their operations handbook.
February 13th, 2007 at 10:17 pm
Who’s idea were the novelty dancers they have had the last few years? The jumping warrioers and so forth.
Consignia paid 100 million for the rebranding advice- go back to being the Royal Mail.